While customer experience awards aren’t new, it has never been as important for businesses to take part in such awards as it is today. In a business world that is becoming more competitive with every passing year, these awards hold great importance for brands, as well as for their customers. Today, information on the Internet, especially social media, is part of a common discourse, as brands are increasingly identified with the perception that is built around them. Great products and services can fail if negative perception is built around a brand, and customer experience has become the sole yardstick to judge the success or failure of a brand. Businesses that succeed are those who listen to their customers and shape their products and services to fulfil these aspirations.
Customer experience awards aren’t about the trophies that are handed out, but more about the road for the future. They provide a glimpse of customer aspirations, their likes, dislikes and the changes taking place below the radar. While Australians have seen many customer experience awards by different customer service bodies, 2018 will mark a special beginning, as CXlence is set to host its inaugural Customer Experience Awards in the month of October. We hold exclusive rights to the American Customer Satisfaction Index and we are proud to introduce this index Down Under for the first time ever.
While most existing bodies restrict comparing businesses to those only in Australia, we believe in thinking bigger. In a globalised world where multi-national brands have made deep inroads into the Australian market and home-grown brands are reaching out to the world, benchmarking needs to be done both at the local as well as the global level. As part of our robust methodology, we let clients measure their CX performance with their competition here within the country as well as with their overseas competitors. This allows companies to approach the market with a global frame of mind, at the same time identifying the inherent factors that dictate customer expectations and satisfaction locally.
We take pride in the fact that the American Customer Satisfaction Index has always focused on keeping members updated with the latest trends in the market as well as those specific to their industry. This index allows businesses to keep a bird’s eye view on the market and be able to spot emerging trends earlier than their competitors.
Our Customer Experience Awards are set to shape the way that CX is measured and awarded, serving as a true game changer in the industry.
Customer experience awards aren’t about the trophies that are handed out, but more about the road for the future. They provide a glimpse of customer aspirations, their likes, dislikes and the changes taking place below the radar. While Australians have seen many customer experience awards by different customer service bodies, 2018 will mark a special beginning, as CXlence is set to host its inaugural Customer Experience Awards in the month of October. We hold exclusive rights to the American Customer Satisfaction Index and we are proud to introduce this index Down Under for the first time ever.
Why CXlence’s Awards Are Special
As a business, the success of being able to gauge customer experience ultimately rests in the methodology that is applied to your surveys and how this data is evaluated. CXlence is proud to claim one of the most admired methodologies in the world. The American Customer Satisfaction Index has been used and perfected for more than two decades and is considered one of the best methodologies used to gauge the mood of customers. Compared to other awards, our methodology allows us to go beyond the regular questionnaires that only hint at customer moods. Rather, we help offer answers that businesses need to rise up to meet customer expectations and transform themselves into the most valued brands in their domain.While most existing bodies restrict comparing businesses to those only in Australia, we believe in thinking bigger. In a globalised world where multi-national brands have made deep inroads into the Australian market and home-grown brands are reaching out to the world, benchmarking needs to be done both at the local as well as the global level. As part of our robust methodology, we let clients measure their CX performance with their competition here within the country as well as with their overseas competitors. This allows companies to approach the market with a global frame of mind, at the same time identifying the inherent factors that dictate customer expectations and satisfaction locally.
We take pride in the fact that the American Customer Satisfaction Index has always focused on keeping members updated with the latest trends in the market as well as those specific to their industry. This index allows businesses to keep a bird’s eye view on the market and be able to spot emerging trends earlier than their competitors.
Our Customer Experience Awards are set to shape the way that CX is measured and awarded, serving as a true game changer in the industry.
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